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Welcome to APEx:
The Agent Productivity Experience.



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AI-driven | Seamless Automation

TRANSFORM YOUR REAL ESTATE PRACTICE WITH APEx
WHERE COMPLIANCE INTERSECTS PRODUCTIVITY

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The APEx, or Agent Productivity Experience, is a comprehensive real estate platform designed to enhance productivity, ensure NAR & regulatory compliance, and streamline operations for realtors and brokers. It integrates advanced tools for transaction management, compliance monitoring, lead handling, and analytics.

What is The APEx?

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Intelligent Contract Guidance

Simplify and automate your transactions with our patented AI contract guidance tool. Designed to demystify TREC legal terminology, it translates complex jargon into clear, accessible language. This enables both you and your clients to navigate transactions with ease and confidence.

Our comprehensive solution also streamlines data entry, verification, and compliance review, enhancing your efficiency and accuracy in managing real estate deals.

AI does it for you! Just put in the address!

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Next Steps
Notifications:

Stay on track with real-time updates and actionable next steps.

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Vendor
Connections

Access trusted local vendors for inspections, repairs, and moving services with just a click.

DWELLINLGY - AGENT PRODUCTIVITY EXPERIENCE
(THE APEX) FEATURES LIST

AI-Powered Lead Scoring & Nurturing

  • Implement an advanced AI system that scores and prioritizes leads based on their likelihood to convert.

  • Provide automated, personalized nurturing campaigns for different lead types.

Virtual Open House & Showing Assistant

  • Develop a feature that allows agents to host virtual open houses with interactive Q&A sessions.

  • Include a scheduling tool for both virtual and in-person showings, with automated follow-ups.

Comparative Market Analysis (CMA) Generator

  • Create an AI-driven CMA tool that pulls data from multiple sources to generate comprehensive, visually appealing reports.

  • Include predictive analytics for future market trends.

Smart Contract & Transaction Management

  • Implement blockchain technology for secure, transparent contract management.

  • Provide a dashboard for real-time transaction tracking and automated milestone notifications.

Personalized Marketing Content Creator

  • Develop an AI tool that generates customized marketing materials (social media posts, property descriptions, email campaigns) based on property features and target audience.

Client Relationship Management (CRM) Integration

  • Offer seamless integration with popular CRM systems used by real estate agents.

  • Provide a built-in CRM solution with advanced features like interaction tracking and task automation.

Augmented Reality Home Staging

  • Create an AR tool that allows agents to virtually stage empty properties or showcase potential renovations.

  • Include a library of virtual furniture and decor options.

Automated Feedback Collection and Analysis

  • Develop a system that automatically collects feedback from buyers after showings and open houses.

  • Provide AI-driven analysis of feedback to help agents refine their strategies.

Predictive Market Insights Dashboard

  • Offer a comprehensive dashboard with AI-generated insights on market trends, pricing strategies, and investment opportunities.

  • Include customizable alerts for market changes relevant to an agent's portfolio.

Collaborative Transaction Workspace

  • Create a secure, cloud-based workspace where agents can collaborate with clients, lenders, and other professionals involved in a transaction.

  • Include document sharing, e-signature capabilities, and threaded discussions.

Automated Social Media Management

  • Develop a tool that helps agents maintain an active social media presence by suggesting and scheduling content.

  • Include analytics to track engagement and lead generation from social media efforts.

3D Virtual Property Tour Creator

  • Provide an easy-to-use tool for creating professional-quality 3D virtual tours.

  • Include features like hotspots for highlighting key property features and integration with VR headsets.

AI-Driven Pricing Recommendation Engine

  • Create a sophisticated pricing tool that considers multiple factors (market trends, property features, comparable sales) to suggest optimal listing prices.

  • Include the ability to simulate different pricing scenarios and their potential outcomes.

Automated Listing Syndication & Performance Tracking

  • Develop a feature that automatically syndicates listings across multiple platforms and tracks their performance.

  • Provide insights on which platforms are generating the most interest for different property types.

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Become a BETA tester today.

Dwellingly - Intelligent Transactions. Seamless Experiences.

Compensation Transparency and Lead Management
Key Features:

Compensation Management: The new standards prohibit offering compensation on MLSs and require negotiation off-MLS. Your platform should include a lead and compensation management tool where agents can:

  • Track their buyer and seller leads.

  • Privately negotiate and record compensation terms off-MLS.

  • Offer different compensation structures, based on discussions with sellers or buyers (e.g., flat fee, percentage).

Workflow Integration with MLS and Off-MLS Listings

Key Features:

Off-MLS Marketing Tools: Since compensation can’t be shown on the MLS anymore, offer agents the ability to market properties off-MLS. This could include social media integrations, custom flyers, and direct email campaigns to potential buyers.

Non-Filtering MLS Listings: According to the new practice changes, agents must not filter MLS listings based on the level of compensation. Your platform can implement MLS feeds where all listings are shown equally, and agents can’t sort or rank based on the offered compensation.

Compliance Alerts and Education

Key Features:

Real-Time Compliance Alerts: Integrate a compliance alert system into your platform. If an agent attempts to tour a home without a signed agreement or discuss MLS compensation improperly, the system should alert them to the risk of non-compliance.

Built-in Training and Guidelines: Offer quick guides and videos that explain the NAR's updated rules. This should include topics like:

  • When and how to enter into written buyer agreements.

  • What needs to be disclosed to sellers and buyers.

  • The correct way to handle compensation negotiations off-MLS.

Client-Facing Features to Boost Transparency

Key Features:

Buyer and Seller Portals: Provide buyers and sellers access to their own portals, where they can view agreements, understand compensation terms, and interact with agents transparently. This would also allow clients to review and sign buyer agreements digitally.

Compensation Breakdown for Clients: Agents can provide their clients with an easy-to-understand compensation summary, ensuring full transparency and helping them stay compliant with the NAR’s new disclosure rules.

Lead Generation and Vendor Integration

Key Features:

Vendor Integration: Your platform can seamlessly integrate with vendors (e.g., title companies, insurance providers, movers) and provide agents with referral tools that make it easy to connect clients with these services while ensuring compliance with compensation rules.

Lead Scoring and Matching: Implement a lead scoring tool for agents that prioritizes high-intent leads based on the stage of the transaction process. Agents can focus on warm leads without breaching ethical guidelines like steering based on compensation.

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